
Southwest is facing backlash after announcing the end of its free checked bag policy. Is there a loophole? Here's what travelers need to know.
Travelers should be aware of potential hidden baggage fees, even with Southwest's new policy.
Many travelers are in shock after learning that Southwest Airlines, long known for offering free checked bags, is scaling back a major perk. The airline’s free checked bag policy, which has been in place since its founding, was a significant benefit for customers and a major part of the airline’s appeal. As a result, the recent change has sparked an outcry. The decision to charge for checked luggage marks a major shift in the airline's approach and may change public perception of the brand. Despite the backlash, Southwest will begin charging certain passengers for their first two checked bags. Here's what we know about the changes.
What’s Changed in Southwest’s Baggage Policy?
As of March 11, 2025, Southwest will no longer offer two free checked bags to all passengers. This marks the first time in the airline's history that it has made such a change. Southwest was widely praised for maintaining its free checked bag policy, while many other airlines have introduced baggage fees. For travelers with large groups or excess luggage, the free checked bags policy was a major cost-saving benefit. The reaction to this shift has been expected, as baggage fees are a significant consideration for passengers when choosing an airline.
This move could affect Southwest's reputation, as the airline has long been known for its customer-friendly policies, including free checked bags, open seating, and no fees for many services. While Southwest has enjoyed success as a major U.S. carrier, this change comes amid financial struggles, including recent fines and challenges related to its workforce. The new baggage policy aligns Southwest more closely with competitors like Delta, American, and United, but the airline continues to emphasize its focus on customers despite these adjustments.
When Will Passengers Be Charged for Checked Bags?
The new baggage policy will go into effect on May 28, 2025. Any flights booked on or after this date will be subject to the new fees. Additionally, the airline will introduce a new basic fare, and any flight credits issued after May 28 will expire within one year or sooner, depending on the type of ticket purchased.
Exceptions to the New Policy
In response to backlash, Southwest is offering some exceptions for its most loyal customers. Depending on their loyalty status, certain passengers may still receive free checked bags. Rapid Rewards A-List Preferred Members will continue to receive two free checked bags, as will passengers who purchase Business Select fares. A-List Members and Rapid Rewards Credit Cardholders will receive one free checked bag. For all other passengers, the new baggage fees will apply to the first and second checked bags, with some limitations.
While this change aims to reward loyal customers, it remains to be seen how the end of the free bag policy will affect Southwest’s financial performance.
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