CRED Cash+ Makes Borrowing Against Mutual Funds Seamless: Kunal Shah
Fintech company CRED has introduced CRED Cash+, a new offering that allows users to borrow against their mutual funds in collaboration with financial institutions, starting at an interest rate of 8.99%. Along with this, CRED has also launched a set of credit management tools aimed at helping members improve their credit scores, manage multiple credit cards, and access secured credit without the need to liquidate investments.
CRED has ventured into the world of secured lending with the launch of CRED Cash+, a product designed to make borrowing against mutual funds straightforward and hassle-free.
In an interview with CNBC-TV18, Founder Kunal Shah emphasized that CRED Cash+ offers an easy borrowing experience, allowing users to access funds quickly—without paperwork or any human interaction.
"CRED Cash+ lets our members borrow against their mutual funds with minimal hassle—no documents, no human calls—just a seamless process, and they can secure a very attractive interest rate, starting at 8.99%," he said.
The move into secured lending by the fintech company aims to reduce the practice of prematurely liquidating mutual funds. Shah explained that many users break their mutual funds or fixed deposits for short-term needs like vacations or weddings, which undermines the power of compounding.
"Mutual funds grow when you keep compounding them, not when you break them for short-term expenses. You lose that momentum entirely," Shah said. "If you need funds for a short-term period—say six months to two years—this product is ideal."
Shah also noted that secured lending fits CRED’s long-term goals, offering a lower-cost alternative to personal loans, which usually have higher interest rates (15–16%). CRED Cash+ not only provides a more affordable option but also helps improve users' credit scores.
While the launch coincides with a broader slowdown in the unsecured lending market, Shah emphasized that this decision was part of a long-term strategy, not a reaction to market changes.
"Our products are typically in development for several months or even quarters before we launch them. The timing worked well because both our partners and customers are shifting toward secured lending," he said.
Shah pointed out that in more mature financial markets, around 20-30% of mutual funds are leveraged, while in India, this figure remains below 1%. CRED aims to change that by making secured lending more accessible and mainstream.
Excerpts from the Interview:
Q: You've entered the secured lending space now. What motivated this move, and why now?
Shah: It’s always been on our roadmap, but we wanted to create an experience that feels seamless. CRED Cash+ enables our members to borrow against their mutual funds in a frictionless way—without paperwork, human calls, or delays—just within minutes, at an attractive rate of 8.99%.
This was once considered an ultra-HNI product, primarily for businesspeople borrowing against their investments. However, we noticed many users were liquidating mutual funds or fixed deposits for temporary needs like vacations or weddings. This goes against the power of compounding.
Mutual funds thrive when they are allowed to compound. Breaking them for short-term expenses disrupts that momentum. But if you only need money for a short period—say, six months or two years—this product is ideal. Initially, we thought this was only relevant to business people, but now we see it benefits all consumers. Instead of taking personal loans with high interest rates, they can secure a much better deal here, with no foreclosure risks, and improve their credit score in the process.
Q: The unsecured lending segment is slowing down. Did this influence your decision?
Shah: It just happened to coincide with the market trend. We’ve been developing this product for months, possibly quarters, before launching it. The timing is right because both our partners and consumers are moving toward secured lending. Creating a seamless experience for valuing demat accounts, mutual funds, offering limits, and securing competitive rates takes effort, and none of our partners had the infrastructure for this type of frictionless experience.
We want to lead this shift because the market and consumers are already leaning in this direction. We also noticed that while our consumer segment holds a significant amount in mutual funds, less than 1% of this is leveraged. In more developed markets, 20-30% of mutual funds are leveraged. We believe that should change in India, and we are here to make that happen.
This model benefits consumers' credit scores, balances secured and unsecured lending for banks, and aligns with our long-term vision. Ultimately, it’s all about offering the best solution for our members—and this product certainly delivers that.
Q: Will FLDG (First Loss Default Guarantee) be involved with your partners, or how will you offer this service?
Shah: We generally don’t engage in FLDG in most of our businesses. The reason is that we focus on high-affluent customers and low interest rates. FLDG isn’t a business model we would use for low-interest-rate products.
Secured lending, by nature, carries minimal risk because the loan is backed by collateral. Therefore, FLDG isn’t a prominent feature in secured lending businesses globally.
What we do is facilitate our banking and NBFC partners to offer these loans through our platform, and we earn a small fee for enabling this cross-sell opportunity. There will be no FLDG in this product category because of its inherent structure.
Q: CRED is known for focusing on long-term growth rather than short-term profits. With products like this, how do you see additional revenue streams? Will we see more secured offerings from CRED in the future?
Shah: It's not true that we aren’t focused on revenue and profit, but we prioritize long-term growth. We’re building a business that will last decades, and our decisions reflect that. If something benefits our consumers but might be less profitable in the short term, we’re fine with that. Over the long run, earning our members' trust will generate much more value.
Our focus is on sustainable revenue and long-term partnerships with lenders. We are likely the largest partner for most of them because we prioritize building strong, lasting relationships. Building a long-term financial services business might not seem thrilling, but it's the right way to do it.




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