What is the February 28 Economic Blackout, and Who is Behind It? Here’s Everything You Need to Know, Including What’s Closed

What is the February 28 Economic Blackout, and Who is Behind It? Here’s Everything You Need to Know, Including What’s Closed

On February 28, Americans are being asked to participate in a 24-hour economic blackout organized by the People’s Union USA. This protest aims to address rising prices, corporate greed, and the rollback of diversity, equity, and inclusion (DEI) initiatives. Participants are urged to refrain from making purchases from major retailers and instead support local businesses. The movement has gained support from celebrities and aims to send a strong message.

What is the February 28 Economic Blackout?

On February 28, consumers across the United States will take part in a 24-hour boycott, refusing to buy goods from major retailers in protest against increasing costs of living, corporate greed, and the reduction of DEI efforts by large companies. The boycott, organized by John Schwarz and his organization People’s Union USA, is intended to challenge the influence of corporations on consumer hardship.

Who is Behind the Economic Blackout?

The February 28 economic blackout is organized by the People’s Union USA, a grassroots group founded by John Schwarz. The movement, according to Schwarz, seeks to challenge the corruption and corporate greed that has contributed to rising living expenses. Schwarz, who is also known by his social media handle "TheOneCalledJai," explains that the blackout is a way for Americans to voice their frustration with corporations and policies that have worsened their financial struggles. He has received backing from celebrities like John Leguizamo, Stephen King, and Bette Midler, who have helped bring attention to the cause.

What is the Goal of the Boycott?

The main aim of the February 28 blackout is to urge people to stop spending money at major retailers, both in stores and online, from midnight to 11:59 PM. Schwarz emphasized that this protest is not just about high prices; it is also a reaction to the rollback of DEI programs by several large corporations, a change that some claim was influenced by former President Donald Trump’s executive orders. The movement is calling for a broader reckoning with corporate practices, not targeting any one company in particular but holding corporations accountable for their role in exacerbating economic hardships.

What About Essential Items?

While participants are encouraged to avoid purchasing non-essential items, Schwarz has urged consumers to support local businesses if they must make a purchase. He suggests buying from small, local shops instead of large chain retailers, saying, “If you need something essential, go to your local pizza place or small boutique. Don’t shop at big, major stores.”

Do Boycotts Work?

Historically, boycotts have proven effective as tools for social change, especially when they involve widespread participation and have clear goals. In recent years, boycotts have successfully pressured companies to rethink their positions on issues like DEI programs. Experts suggest that a well-organized boycott can force companies to reconsider their decisions due to public pressure and potential reputational damage.

What’s Next After February 28?

Though the February 28 economic blackout marks a key event for the People’s Union USA, it’s only the beginning. Schwarz has already announced plans for additional protests, including weeklong boycotts targeting major corporations like Amazon, Walmart, and Nestle. These future blackouts are scheduled to take place on specific dates: Amazon from March 7-14, Nestle from March 21-28, Walmart from April 7-14, and a second broader one-day blackout on April 18.

Other Consumer Boycotts

The February 28 blackout is part of a larger wave of consumer-driven protests. For example, civil rights activists launched a national boycott of Target in February, while comedian Leslie Jones is promoting a year-long campaign to support Black-owned businesses. These movements reflect a growing trend of consumer action aimed at holding corporations accountable for their impact on society.

FAQs

What is the February 28 Economic Blackout?
It’s a 24-hour boycott encouraging consumers to refrain from purchasing goods from major retailers to protest against rising costs, corporate greed, and the rollback of diversity, equity, and inclusion programs.

Who is behind the February 28 Economic Blackout?
The People’s Union USA, led by John Schwarz, is organizing the boycott. It’s a grassroots movement aimed at challenging economic inequality and corporate corruption.

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