Patrick Schwarzenegger and Abby Champion Shine in Skims Wedding Campaign
Patrick Schwarzenegger and Abby Champion are making waves with their latest collaboration, starring in the new Skims Wedding Shop campaign, created by Kim Kardashian. The highly anticipated collection, which launches on March 20, 2025, features a variety of bridal lingerie and intimate apparel, combining romance with high fashion.
At 31, Schwarzenegger is enjoying a surge in popularity, thanks to his role on HBO's hit series The White Lotus. He joins his beautiful fiancée, 28-year-old Abby Champion, who models several pieces from the Skims collection. Throughout the photoshoot, the couple's chemistry and excitement for their upcoming wedding shine through, paired with the elegant, feminine designs of the Skims range.
Abby showed off her stunning figure in several styles, including a white lace bralette with matching sheer shorts, as well as bolder looks like black lace lingerie. In one daring shot, Schwarzenegger posed nearly nude, covering his modesty with a bouquet of white roses. He also wore black satin boxers in other images, embodying the modern groom. "Being part of Skims’ Wedding Shop with my fiancée Abby was such a fun experience and made me even more excited for our big day," he said.
Champion expressed her excitement, saying, "This is such an exciting time in my life, and I want to feel my best throughout it all. Skims is my go-to for confidence and comfort, and I can’t wait to wear these stunning pieces for our wedding celebrations and honeymoon." These heartfelt statements highlight not only their connection as models but also their personal anticipation for the wedding ahead.
Kim Kardashian, co-founder of Skims, praised the couple, saying, "Patrick and Abby’s love is so beautiful, and it shows in every shot. Skims is all about making special moments even more meaningful." The campaign, captured by photographer Carin Backoff, perfectly encapsulates a blend of romance and sensuality, reflecting the couple’s love and excitement.
The couple got engaged in December 2023, and their love story is a central inspiration for the wedding-focused collection. The Skims Wedding Shop will be available online at Skims.com, and the collection will also feature pieces designed with groomsmen in mind. Patrick humorously remarked, "Grooms are usually expected to just show up, but Skims has designs made with the men in mind also!" This lighthearted comment adds relatability to the campaign.
This campaign launch aligns perfectly with the airing of The White Lotus, where Patrick's role has contributed to his growing prominence in Hollywood. The timing is also spot-on, coming just after Episode 5 of the season, which sees significant character shifts and growing tensions. Patrick shared insights about his character, Saxon, and how the show explores themes of self-discovery amid the lavish backdrop of the hotel.
The campaign’s photos are capturing attention across social media, resonating with fans who love seeing celebrities preparing for significant life milestones. Kim Kardashian, known for curating Skims campaigns with trending faces and themes, is seamlessly blending her fashion brand with pop culture.
Overall, the Skims Wedding Shop campaign not only highlights stylish bridal pieces but also captures the joy and excitement surrounding Patrick and Abby’s relationship as they approach their wedding day. The campaign cleverly merges the personal with the promotional, offering fans something meaningful to connect with.
The fashion line encourages couples, friends, and wedding parties to find something special for their celebrations. All styles are available for preview online, with the official release set for March 20, 2025. This wedding collection is sure to become one of the most talked-about, thanks to its star-studded cast and the intimate, inspiring imagery it offers to future brides and grooms.
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